Technology is only as effective as the people using it—although it plays a significant role in securing organizations against cyber threats, it’s becoming increasingly apparent that modern technology isn’t sufficient on its own to protect against cyber attacks. 

By Heather Severino and J. Peter Bruzzese In the 1980’s if you wanted to collaborate on a document, you would save it to a floppy disc and walk it (aka sneaker-net) to your colleagues.  Computer networks, the Internet, e-mail… these would all improve the ability to collaborate faster into the 1990’s.  But there were drawbacks to those methods. Take that document you are working on with your colleagues.  Email it back and forth a few times and you start to lose track of which version is the latest unless you all update the file name with each revision.  You now have documents in your Inbox that end with a barrage of initials and numbers from all the players who have had their hands on reviews and edits.  In 1999 this would be considered modern and productive.  These days, not so much.

How to claim CO-OP funds for On-Demand Training solutions like ClipTraining As mentioned in our previous blog, there is a new partner program that Microsoft started in July of 2020 to help enable customer activities throughout their partner channel.  It’s called the Microsoft Incentives program and it rewards partners for engaging customers with Microsoft products and services through a reimbursement model called “CO-OP Funds”.

Introducing the Microsoft Incentives Program and CO-OP Funds for On-Demand Training There are so many different partner programs from Microsoft® and a myriad of terms thrown around in their partner marketing ecosystem, it’s important to know which ones to pay attention to for your business, and how you can get reimbursed for your marketing and training investments. If you are a partner focused on Microsoft 365 deployments, especially if your have service offerings for Helpdesk and Adoption, then this is one program where you should focus.  It’s called the Microsoft Incentives program and it rewards partners for engaging customers with Microsoft products and services through a reimbursement model called “CO-OP Funds”.